CASE STUDY · FOOD DELIVERY APP

Bite Buddy

A food delivery app designed to help users quickly discover, order, and enjoy food from nearby restaurants with minimal effort.

RoleUX/UI Designer

Duration2 weeks

TypeMobile App

ToolFigma

View Figma prototype ↗

Overview & problem

Ordering food online often means decision fatigue from too many options, complicated navigation, and a lack of personalized recommendations. Existing apps can feel overwhelming, cluttered, and time-consuming.

The goal was a fast, intuitive food-ordering experience that reduces friction and helps users decide quickly.

Target users

Students and young professionals
Busy individuals who prefer quick ordering
People who frequently order food online

Design decisions

Search-first layout to speed up decisions
High-quality food imagery to drive engagement
Quick filters like Fast Delivery & Top Rated
Familiar, low-learning-curve UX patterns

User persona

Lishitha

24 · Software Developer

Goals

Order food quickly after work
Discover good deals
Find reliable restaurants

Pain points

Too many choices — hard to decide
Repetitive searching
Slow checkout experience

User flow

User opens the app to their location and feed

Searches or browses nearby restaurants

Applies filters like rating and delivery time

Views a restaurant menu and selects dishes

Reviews the cart and checks out quickly

Wireframes

Final UI

Usability testing

Tested with 3 users on an interactive Figma prototype
Simplified the home screen hierarchy to reduce clutter
Made filter options more visible and accessible
Clarified restaurant cards with rating, delivery time, and price
Made the View Cart action prominent and added quick reorder

Key learnings

Reducing decision fatigue is crucial in food delivery
Strong visual hierarchy helps users compare and choose
Imagery boosts engagement but must stay balanced with clarity
Familiar navigation patterns build user confidence and speed
Testing revealed how users really use filters, search, and cart

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